My friend, Marc Rubin, Harvard-trained strategy guru, used to say that "strategy is what we say NO to."
Andy Grove, former CEO of the Intel Corporation, always contextualized by explaining that "strategy isn't only about what we decide to do, it's about what we say NO to."
Clear, right?
Here is my strategy about what I will say NO to in 2026. Sounds kinda easy. It's not. But I know that every clear NO will create a new YES for me.
This works in business. It works in all other facets of our lives. How and where will you be saying NO in 2026?
